This apprenticeship aligns with Chartered Institute of Marketing (CIM) for affiliat and will prepare you for multiple roles, such as: Digital Communications Assistant, Digital Marketing Assistant, Marketing Administrator, Marketing Assistant, Marketing Communications Assistant, Social Media Assistant?.
What can this course lead to?
Who is it for?
If you’re interested in a dynamic marketing role that blends creativity, strategy, and collaboration, this apprenticeship offers a solid foundation for a career in multi-channel marketing. As a Multi-channel Marketing Apprentice, you’ll gain hands-on experience in driving customer-focused marketing activities that elevate brand awareness and demand across various industries, from finance and health to retail, IT, and beyond.
Working within a marketing team, either in-house or as part of an agency supporting external clients, you’ll develop, deliver, and monitor targeted campaigns that contribute to an organisation’s growth and reputation. This apprenticeship prepares you to execute daily marketing activities across multiple channels and platforms.
You’ll work closely with diverse internal teams, such as sales, operations, and customer service, while liaising with external stakeholders like PR agencies, digital partners, and event suppliers. You’ll also gain insights into sustainable marketing approaches, especially as the green economy creates new demand for eco-conscious services and products.
As part of the team, you’ll handle key marketing tasks, including content creation, market research, campaign analytics, and vendor management, all while using leading marketing software and systems. You’ll also coordinate with senior stakeholders to support campaign strategy and implementation, often taking the lead on specific campaign elements.
What is covered?
On this Apprenticeship you will gain the knowledge, skills and behaviour required for becoming a Multi-channel Marketer:
- Duty 1 Contribute to the marketing plan, delivery or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations, e.g., marketing campaign, market and customer intelligence research, communicate and present to stakeholders, agencies and internal teams.
- Duty 2 Use appropriate primary and/or secondary research methods including survey tools, key word research tools and desktop research to gather marketing insight or evaluation.
- Duty 3 Use research data to inform marketing decisions, targeting, planning, delivery.
- Duty 4 Source, create and edit content in collaboration with colleagues for appropriate marketing channels, such as website, email, social media, sales materials, affiliate marketing or event displays, ensuring that brand guidelines are met in order to achieve marketing objectives.
- Duty 5 Support and manage the cataloguing of offline and digital marketing materials and assets in line with marketing regulations and legislation including sustainability of hard copy and digital campaigns, e.g., storage and organisation of marketing materials, administering creative asset management systems, recycling/circular economy/energy consumption.
- Duty 6 Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms, offline platforms.
- Duty 7 Support the administration of marketing activities, e.g., organise a webinar or online/offline event; run an email campaign, run a pay per click (PPC) campaign, support press, advertising and PR activity, and partner marketing activity. Duty 8 Use the organisation’s customer relationship management system (inhouse or externally sourced) to maintain accurate customer data and relationships are managed in the pursuit of marketing goals.
- Duty 9 Identify and use relevant/emerging trends, solutions and technologies to implement effective marketing activities.
- Duty 10 Contribute to the monitoring of marketing expenditure and activities to a specified budget and plan in line with company processes.
- Duty 11 Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients, measuring marketing delivery effectiveness.
Frequently Asked Questions (FAQs)
Individual employers will set their selection criteria, but it is likely to include 5 GCSEs at grade C/4 or above including English and maths.
An assessor will visit you in the workplace to assess your progress against standards and set SMART objectives.
An Apprentice will work on average 30-37 hours a week, this may vary throughout the year dependent on seasonal trends and workloads. An employed status Apprentice you will:
• Earn a wage – the national minimum wage for Apprentices is £4.15 an hour, although many Apprentices earn more than this. Please note you must be a paid employee of the business, you cannot be self-employed or a volunteer.
• Have a contract of employment – this must be given to you at the start of your employment.
• Get paid holidays – these will be detailed in your contract of employment.
• Receive training – it is crucial to the success of your Apprenticeship that your employer supports you with regular training.
The Apprenticeship standard states you must complete a minimum of 20% off-the-job training which can also include training at Peterborough Regional College and training in the workplace. You will also be expected to build a portfolio and complete tasks on One-file and Google Classrooms.
Start date: 02/09/2025
PAP3DM4AW$
23 months
Full-time courses are fully funded for 16 to 18-year-olds. For age 19+, various funding options are available.
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