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Community Activator Coach Apprenticeship Standard Level 2

Practical Vs Theory


Course overview

Leading and coaching fun, inclusive and engaging activities that help people of all ages to change their behaviour and adopt and maintain a physically active lifestyle. The Community Activator Coach Standard will underpin occupations such as an Activator, Sports Coach, Activity Leader, Community Worker or Outreach Officer.


What Does The Programme Include

You will attend theory and practical training 1 day a week. There will be the opportunity to undertake a number of related courses that will enhance your apprenticeship training and development.

Entry Requirements

Individual employers set their own entry requirements. However, you will typically require 5 GCSEs at grades 4/​C or above including English and maths.

Additional Information

On successful completion of the standard, all Apprentices will be automatically given CIMSPA ( Chartered Institute for the Management of Sport and Physical Activity) at Associate Membership level.

Potential Future Career

Successful completers will be able to move into leadership or management roles within the sector which may be aligned to an Apprenticeship at higher level. This progression will involve leading teams of people; acting as a mentor for staff; or speacialising with the delivery of sporting and physical activity programmes to certain populations or communities.

Course Content

  • Planning and adapting sessions and activities that respond to customer feedback and encourage customers to develop a lifelong activity habit.
  • Coaching or leading pre-planned sport or physical activity sessions that are attractive to the target audience(s) and develop motivational relationships with customers. 
  • Promoting a physical activity offer, (including but not exclusively) organised play and sport in the community which supports individuals on their behaviour change journey.
  • Working collaboratively with sports clubs and other community assets – including volunteers, public services, youth workers, the police and community champions. 
  • Supporting customers to co-produce rewarding volunteering opportunities. 
  • Supporting families to participate together in sport and physical activity. 
  • Working effectively with customer insight to overcome individual, community and societal barriers to participation in physical activity and sport. 
  • Contributing to the employer’s design of activities and services and practising the employer’s organisation’s values, policies and procedures. 
  • Contributing to teams that deliver community events and festivals. 
  • Supporting organisations to evaluate, develop and promote sessions and other opportunities such as outdoor group exercise and informal social play. 
  • Maintaining personal safety and wellbeing, as well as that of customers. 
  • Managing disruptive behaviours from individuals within the group setting. 
  • Encouraging customers to be regularly active – both formally and informally – within sports clubs or leisure facilities including open-space. 
  • Effectively using social media and technology, appropriately, to deliver targeted messages to identified customer groups for example children, teenagers, adults and older adults. 


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My tutors encouraged me to get real experience writing a sports column for the local paper, I now have a place on a Sports Journalism Degree at University.

Sarah Drew



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