Practical Vs Theory
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign.
Apprentices will study units such as HTML5, Coding and Social Media.
The marketer will work to marketing briefs and instructions. They will normally report to a Digital Marketing Manager, a Marketing Manager or an IT Manager.
Studying in the work place means I can gain the real-life, hands on experience I need to progress in the early years sector!