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Digital Marketer Apprenticeship Standard Level 3

Practical Vs Theory

80
20

Course overview

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign.

Apprentices will study units such as HTML5, Coding and Social Media.

The marketer will work to marketing briefs and instructions. They will normally report to a Digital Marketing Manager, a Marketing Manager or an IT Manager.

 

What Does The Programme Include

You will be employed as an apprentice for at least 30 hours a week. You will have a workplace mentor or supervisor who will be responsible for your training and welfare at work. You will attend college for workshop sessions as required. An assessor will visit you in the workplace to assess your progress against standards and set SMART objectives.

Entry Requirements

Individual employers set their own entry requirements. However, you will typically require 5 GCSEs at grades 4/​C or above including English and maths.

How The Course Will Be Assessed

Apprentices will be supported by their assessor to build and complete a portfolio as well as preparing for online exams to test competency.

Fees, Finance & Funding

Free /​£1,200

Additional Information

Apprenticeships are free (fully funded) for those aged 16 to 18, and who are working for an employer with less than 50 employees.

A fee of £1,200 is payable by the employer should they wish to employ an Apprentice over the age of 19, or if the employer has a workforce greater than 50 employees.

Potential Future Career

This Apprenticeship is recognised for entry on to the Register for IT Technicians and those completing their Apprenticeships are eligible to apply for registration.

Completion of the Apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/​or Associate membership of BCS.

 

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Studying in the work place means I can gain the real-life, hands on experience I need to progress in the early years sector!

Charlie Parker

 

 

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