Practical Vs Theory
Course overview
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digitial marketer will typically be working as part of a team, in which they will have responsibility for some straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a Digital Marketing Manager, a Marketing Manager or an IT Manager.
What Does The Programme Include
You will be employed as an apprentice for at least 30 hours a week. You will have a workplace mentor or supervisor who will be responsible for your training and welfare at work. You will attend college for workshop sessions as required.
Entry Requirements
Individual employers set their own entry requirements. However, you will typically require 5 GCSEs at grades 4/C or above including English and maths.
How The Course Will Be Assessed
Apprentices will be supported by their assessor to build and complete a portfolio as well as preparing for online exams to test competency.
Fees, Finance & Funding
Free / £1,200
Potential Future Career
This Apprenticeship is recognised for entry on to the Register for IT Technicians and those completing their Apprenticeships are eligible to apply for registration.
Completion of the Apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.
Course Content
You will study units such as:
- HTML5
- Coding
- Social Media
Work experience placements linking to laws and legislation has allowed me to successfully secure an unconditional offer to study Business and Law at University.
