Practical Vs Theory
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digitial marketer will typically be working as part of a team, in which they will have responsibility for some straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a Digital Marketing Manager, a Marketing Manager or an IT Manager.
My course inspired me to launch my own designer clothing brand and through College links I have been able to secure a mentorship from brand Lambretta!