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Business
T Level Technical Qualification in Marketing
- Course Type: T Level
Who is it for?
The T Level in Marketing is designed for the next generation of creative thinkers, trend-spotters, and strategic planners. If you are passionate about how brands communicate, curious about consumer behaviour, and eager to master the digital tools that drive the modern economy, this is the course for you.
This two-year qualification combines classroom theory with a high-impact industry placement. You will dive deep into the world of branding, market research, and campaign management, gaining the technical skills required to thrive in a fast-paced commercial environment. Equivalent to three A Levels, this course provides a direct route into the industry or onto higher education.
What is covered?
This T Level is the perfect blend of high-level business strategy and creative learning.. You will spend your first year mastering the Business Core (foundational knowledge used by all business leaders) before diving deep into your Marketing Specialism.
Core Business Objectives:
- The Business Environment: Understand how different types of organisations operate, from local startups to global corporations.
- Finance & Value: Learn how businesses manage budgets, calculate profit, and demonstrate the financial value of marketing campaigns.
- Project Management: Master the tools used to lead complex projects from the initial idea to the final delivery.
- Business Culture & Change: Explore how leadership styles and company culture impact performance and how brands adapt to a changing world.
- Data & Quality: Develop the ability to analyse complex data sets to drive business decisions and maintain high standards of quality.
Marketing Specialist Objectives:
- Strategic Planning: Learn how to build integrated marketing plans that align with a company's business goals.
- Brand & Identity: Explore how to create and protect a brand’s reputation in a crowded marketplace.
- Digital Skills: Master the "tech" side of marketing
- Consumer Behaviour: Study the psychology behind why people buy and how to influence the "customer journey."
Frequently Asked Questions (FAQs)
Students will need 5 GCSE at grade 4/C or above including Maths, plus English Language at 5/C. Or a relevant Level 2 qualification at Merit grade, including Maths at grades 4/C and English Language at grades 5/C or above.
The course is delivered in the classroom and also out on location. The TL students work in and around local businesses throughout the course. Alongside the classroom, students have worked with small businesses, attended business networking events and worked on live briefs with business professionals.
Previous live briefs included working with the local business community in Stamford on a Christmas marketing campaign, working with a local farm and play park to support promotion of their Autumn events and managing internal college events such as World Mental Health Day.
Assessment methods will include written assignments, presentations, project work, work-based assessments, and continuous evaluation of work-based learning experiences. There are two core exams and an employer set project in Year 1, and an extended project in Year 2 designed to allow judgement of the learner to be made across different categories of performance.
The overall grade is subject to completion/achievement of all T Level requirements, not just the components of the technical qualification. You will also be required to complete 315 hours of a relevant industry placement.
Trips, visits and guest speakers are an essential part of your course and they develop your knowledge of different career opportunities and allow you to add to the skills you are learning at College. Trips and visits may come at an additional cost of £100. A yearly fee for trips and visits is payable at the beginning of term. You will participate in Enterprise challenges and create your own small business. You will meet successful business people from different business sectors and backgrounds to inspire you and get top tips for future employment.
It’s really important to understand that successful completion of your Industry Placement hours is a mandatory requirement for passing your T Level course. This placement is not just an add-on; it’s an integral part of your learning journey and is essential for demonstrating the skills and knowledge you’ve gained.
Therefore, please be aware that if the required Industry Placement hours are not completed, you will not achieve your T Level qualification.
We’re here to support you in finding and succeeding in your placement, so please don’t hesitate to reach out to our dedicated Work Experience Team if you have any questions or need guidance.
Start date: 01/09/2026
Course Code
STL3MK6AF$
Duration
36 weeks
Fees
The T Level in marketing is fully funded by ESFA for 16-19 year olds.
Full-time courses are fully funded for 16 to 18-year-olds with no cost to study.
Learners aged 19+ can access funding options.
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