It is essential that digital marketing forms a key part of every business’s marketing strategy in order to reach their customers in the right place at the right time and in the right way.

The qualification is designed for learners seeking the skills and knowledge needed to develop a business start-up and gives an understanding of the processes and requirements to create a business.

This qualification provides learners with the knowledge and understanding of business improvement techniques which can be applied across many different sectors.

This qualification is designed to provide learners with the knowledge and understanding required to successfully lead a team within a workplace and is suitable for those who are already in a team leader position or for anyone wishing to progress to this role.