Fresh Designs for Fresh Brews: Stamford College Students Design Beer Pump Branding for Oakham Ales

Level 3 Extended Diploma in Creative Practice (Graphic Design) students of Stamford College, part of Inspire Education Group (IEG), followed a live brief to design beer pump clips for renowned local brewery, Oakham Ales. Producing original illustrations for fresh and exciting new beers, ‘Celeste’ and ‘Reaper’s Wish’, Olivia Bartram and Sadie Groom were declared the winning entrants.

Stamford College and Oakham Ales have partnered for the last four years to offer learners the beer pump clip live brief, with a catalogue of imaginative clips having been produced since, including ‘King at Arms’, ‘Winter Wisp’, ‘Cosmic Jellyfish’, ‘Eclipse’, ‘Yonder’ and ‘Echo’. Pamela Mairs, Lecturer in Graphic Design, explained, “This is a fantastic brief that enables our students to create artwork that will be used commercially. Receiving feedback from a client and developing their work in line with the client’s requirements gives them a glimpse of what working in industry is truly like”.

“The collaboration between Stamford College and Oakham Ales continues to go from strength to strength”, shared Off Trade and Marketing Manager of the Peterborough-based brewery, Nick Jones. “From the briefing session at the start of the project, through to the developed design stages, we were delighted with the enthusiasm with which the 2024 group embraced the task, and by the imagination and hard work they displayed. Thanks to all of the students who took part and provided us with so many high-quality design ideas to choose from!”.

Inspire Education Group gives thanks to Oakham Ales for its continued partnership and looks forward to seeing Olivia and Sadie’s work in action.