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Stamford College Student, Cerin Murthwaite-Bedding, Designs Beer Pump Branding for Oakham Ales

22 February 2024

Level 3 Extended Diploma in Creative Practice (Graphic Design) students of Stamford College, part of Inspire Education Group, followed a live brief to design beer pump clips for renowned Peterborough-based brewery, Oakham Ales. Producing original illustrations for a brand-new Session IPA, ‘King at Arms’, Cerin Murthwaite-Bedding was declared the winning entrant. 

Stamford College and Oakham Ales have partnered for the last three years to offer learners the beer pump clip live brief, with a catalogue of imaginative clips having been produced since, including ‘Winter Wisp’, ‘Cosmic Jellyfish’, ‘Eclipse’, ‘Yonder’ and ‘Echo’. Pamela Mairs, Lecturer in Graphic Design, explained the benefit of this experience on students’ learning, “This is a fantastic brief that enables our students to create artwork that will be used commercially, showing them in real terms ‘Work Related Learning’. Receiving feedback from a client and developing their work in line with the client’s requirements gives them a glimpse of what working in industry is truly like”.

Oakham Ales were impressed by the work of all entrants, with Nick Jones, Off Trade and Export Manager, sharing, “Right from the briefing session at the

at the start of the project, we were delighted with the way that the group embraced their task and by the imagination and hard work they displayed in developing their designs in response to our feedback. Cerin’s ideas and artwork in particular were outstanding. Thank you to all of the students who took part and provided us with so many high-quality design ideas to choose from. Of course, thank you also to Pam Mairs and the rest of the Stamford College staff team who supported and facilitated the project”.

The brewery declared Cerin Murthwaite-Bedding as the winning entrant, impressed by her depiction of medieval knights. Delighted, Cerin shared, “It was such a shock, but so exciting! I’ve gained so much experience of working with a real-life client from this brief. Thank you so much to Oakham Ales for this opportunity”.

Inspire Education Group gives thanks to Oakham Ales for its continued partnership and looks forward to seeing Cerin’s work in action.

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